The Sociological Understanding Of Consumer Behaviour

Introduction Consumption is a universal process that we all take part in, regardless of class, status or gender. Understanding how consumption is made possible is a key sociological question. The concept and foundation of consumption can often simply be understood as an individual consumers’ buying behaviour process (Foxall, 1983). Limiting the concept of consumption to this finite understanding only hinders the plethora of symbolism and layers of meaning that can be analysed in contemporary consumer behaviour. Throughout this essay, I will analytically assess how consumption is made possible by focusing on the sociological understanding of consumer behaviour. I will do this by analysing three key areas. Firstly, I will discuss how products can hold a symbolic values that will allows consumers to create and sustain their self-identities. Secondly marketers will be shown to use this symbolism by employing emotional work and playing on brand identity in order to shape consumer behaviour. Finally, I will culminate the assessment by asserting how a consumers’ social and cultural consumption behaviour can be affected by ing behaviour. I will conclude by sustaining the argument that understanding consumption from a sociological perspective is significant as it provides a deeper understanding of contemporary consumer behaviour. The idea of symbolic consumption In understanding how products hold a symbolic value Mach (1993) asserts how the construction of aShow MoreRelatedConsumer behaviour theory is all fine and well, but has nothing to tell us about how consumers act in real life1037 Words   |  5 Pagesï » ¿Ã¢â‚¬ËœConsumer behaviour theory is all fine and well, but has nothing to tell us about how consumers act in real life’ In the current state of understanding consumer behaviour attitudes are core concept in gaining knowledge of people’s personalities, behaviour and choices they make. In other words answering the question - â€Å"Why do people do what they do?† Along with beliefs and identity they are main factor impacting on individual’s life since everyday choices are made embracing a certain attitudeRead MoreThe Ground For Low Brand Trust Essay1518 Words   |  7 Pagesis the willingness of the average consumer to rely on the ability of the brand to perform its function stated, as defined by Chaudire and Holbrook (2001, p. 82) as cited in (accuracy, 2015). This essay follows Lohmann’s (1979) sociological theory of trust, which views trust as a function of experience and high perceived risk. As cited in (Yannopoulou, Koronis, and Elliott, 2011). Brand trust its self can be described simply as a promise in which the consumers choose to trust, and that makes theRead Mor eEssay on AirAsia Consumer Behaviour3333 Words   |  14 PagesPsychological drivers of Consumer Behaviour 2.1. Motivation 2.1.1. Hierarchy of needs 2.1.2. Means-end chain 2.2. Perception 2.3. Learning 2.3.1. Behavioural learning 2.3.2. Cognitive learning 2.3.3. Brand loyalty 2.4. Beliefs and Attitudes 2.5. Lifestyle 3.0. Sociological drivers of Consumer Behaviour 3.1. Personal influence 3.2. Reference groups 3.2.1. Membership group 3.2.2. Aspiration group 3.2.3. Dissociative group 3.3. The family 3.4. Social class 3.5. Culture 4.0. Consumer Decisions Making processRead MoreAudience Is A Term That Used To Describe A Large Group1602 Words   |  7 PagesAudience is a term that used to describe a large group of consumers who are usually united by their participation in the use of media. Mass media audience can be a person or a group of people who use or are attracted by a certain type of mass media such as newspapers, radio, TV, internet resources, etc. it can conclude both publics of a certain newspaper, radio channel, journal, website or even a single text of media (radio programme, TV programme, etc). As being part of the mass media system, theRead MoreConsumer Culture Essay958 Words   |  4 PagesConsumer culture is a fundamental part of many modern societies across the world, influencing a wide a range of areas from politics to economics and identity. Consumption is viewed as significantly powerful force in the economy and therefore understanding consumption and consumer culture is a vitally important resource both for the benefit of the economy and the individual. Consumer culture theory aims to understand the behaviours and attitudes of consumers from a sociological perspective, as opposedRead MoreThe Everyday Is Important For Sociological Research2197 Words   |  9 PagesThis essay will argue that the setting of ‘the everyday’ is important for sociological research. Through its investigation it becomes evident how various types of social structures and institutions have an ability to influence behaviours and emotions of individuals. 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Pornification of the social world has become a significant mass media issueRead MoreStructure Of The Research: .Definition Of Brand Trust1494 Words   |  6 Pages Structure of the research: Definition of brand trust; Reasons for low brand trust in the marketing channels. What is brand misconduct according to the consumers? Brand equity’s and brand credibility’s role in building and maintaining brand trust; Negative publicity ; Reputational capital; Conclusion; Definition of brand trust: The human beings naturally seek fellows to trust, moreover the trust is the only bridge toward building any kind of relationship. The definition of trust, accordingRead MoreSociology and Deviance Essay2077 Words   |  9 PagesThe purpose of this essay is to show how this sociological perspective can assist in understanding drug taking in society. In the essay I will discuss the notion of deviance and will demonstrate that people do not become deviants on the strength of their behaviour alone, but by the sanctions of a society whose norms that the offender has deemed to have violated. I will examine approaches to deviance through biological, psychological and sociological methodologies and while the examination of theRead MoreEffect of Brand Image on Consumer Purchasing Behaviour on Clothing:1579 Words   |  7 PagesAlvarez, B. A Casielles, R. V. (2005). Consumer evaluations of sales promotion: The effect on brand choice. European Journal of Marketing , 39 (1), 54-70. Arnould, E., Price, L. Zinkhan, G. (2004). Consumers. New York: McGraw-Hill. Assael, H. Keon, J. (1982). Nonsampling vs sampling errors in survey research. Journal of Marketing, 46 (2), 114-123. Atilgan, E., Aksoy, S. Akinci, S. (2005). Determinants of the brand equity: A vertification approach in the beverage industry in Turkey

Risk of Entry by Potential Competitors in Fast Food Industry Free Essays

6. The common sense of principle that defines the generally observed relationship between demand, supply, and prices: as increases the price goes up, which attracts new suppliers who increase in supply bringing the price back tom normal. However, in the marketing of high price (prestige) goods, such as perfumes, jewellery, watches, Cars, Liquor, a low price may be associated with low quality, and may reduce demand. We will write a custom essay sample on Risk of Entry by Potential Competitors in Fast Food Industry or any similar topic only for you Order Now Demand is how much desire consumer have for de product or service is available . When demand is great and supply is low the price of a product or service increase when demand is low and supply is great . The price of a product or service decreases. The effect on price is the quantification of supply and demand. Demand in many instances is driven by disposable income and free time. Henry ford recognized this in increasing the wages of his workers and decreasing their work time. 8. Relationship between risk and return The relationship between risk and return is a fundamental financial relationship that affects expected rates of return on every existing asset investment. The Risk-Return relationship is characterized as being a â€Å"positive† or â€Å"direct† relationship meaning that if there are expectations of higher levels of risk associated with a particular investment then greater returns are required as compensation for that higher expected risk. Alternatively, if an investment has relatively lower levels of expected risk then investors are satisfied with relatively lower returns. This risk-return relationship holds for individual investors and business managers. Greater degrees of risk must be compensated for with greater returns on investment. Since investment returns reflects the degree of risk involved with the investment, investors need to be able to determine how much of a return is appropriate for a given level of risk. This process is referred to as â€Å"pricing the risk†. In order to price the risk, we must first be able to measure the risk (or quantify the risk) and then we must be able to decide an appropriate price for the risk we are being asked to bear. How to cite Risk of Entry by Potential Competitors in Fast Food Industry, Essays

Hotel Reformation Procedure for Maintenance- myassignmenthelp

Question: Discuss about theHotel Reformation Procedure for Maintenance. Answer: Introduction:- The variability of distribution of electronic media channels led to the new challenge of ownership of customer. Travellers have the option of search and book the hotel and boarding in social and electronic media (Murphy et al., 1996) now days. Customer satisfaction scale is crucial for sophisticated and extensive customer loyalty in the typically maintained hotel chains. Future success in the hotel sector would depend on the ownership, maintenance and improvement of customer associations through online direct channel. The Protea Hotel is popular Hotel in the perspective of Africa. The Hotel is losing its priority and expectancy day by day. Marriott Lusaka appoints me as new general manager of Protea Hotel. Now, I am trying to nullify the problems and adversities related to improvement of Protea Hotel. The strategic management of stressed hotel required to drive customers towards attractive opportunities (Jayawardena, 2000). Distribution of budget management of hotel implies having access to the proper systems, expertise, service budget and increasingly data management. The yield management is going to be my major concerning field of experiment. Historical Research and Target to Resolve of Problem:- As a new general manager of Protea hotel, I would check the register books of booking and servicing as well as evaluation output from the customers tabulated in the time period of last manager of hotel. I found many low-star ratings due to poor services. Major reasons are the technical and mechanical issues, unavailability of time-to-time services from the taxes, payment complexity and security problems. I would like to resolve the problem by strict reformation driven by data analysis. The sample survey in the face-to-face interview process in the target population (pilot survey) would help to take responses from the interviewees (Gil, Jimnez and Lorente, 2001). The responses would help to generate quantitative and qualitative variables and after analysing the data, decisions for reformation of hotel are made. Aim of Reform by Observation:- The aim of hotel management is mainly to improve the brand value of Protea hotel. It could be incorporated by aiming several issues. Formation guidance and coordination of different types of studies, knowledge and graduate studies is needed in the field of Food Management, Hotel Management, Catering skills and crafts. To raise the standards, growth, efficiency and overview of the hotel in public and online portals (Chung and Law, 2003). To gather, diffuse and disseminate statistical and commercial information, hampering the industry and travel agencies to take appropriate measure. To acquire, take-over and apply for the purposes and objects of the association of hotel management. To increase the safety of guests of the hotel. To obtain the maximum possible return on investment. To maximize the availability and reliability of all the assets and to extend the useful life of assets. To increase the operational efficiency of facilities and enhance the customer satisfaction. To ensure operational readiness of all mechanisms and equipments such as WiFi, lift, breakfast availability and luxury orientation such as TV, AC are required for emergency use all times. To save energy expenditure in terms of electric bill is necessary. Methods of Reform:- Hotel managers are responsible for managing employees and for policy making, planning, marketing, coordinating and administering hotel services such as catering and accommodation facilities (Worsfold, 1989). He or she maintains statistical and financial records as well as recruiting, training and monitoring staffs. Besides, manager has a valid role in meeting and greeting customer, dealing with customer complaints and comments, supervising maintenance, supplies, renovations and furnishings. The previous manager of Protea hotel was unable to deals with contractors and suppliers in a handy manner. Manager was not able to sort out the compliance with licensing laws, health, safety and other statutory regulations. Besides, he or she was not able to set and achieve sales and profit targets appropriately. Managers lack of performance made the popularity of hotel downfall. After joining the new hotel, I would like to collect the responses from customers, employees and staffs according to the questionnaire that I prepared for enhancement of the hotel. I skilfully would analyse the data and test the significant factors regarding hotel management strategies. I will take measures to improve the significant factors. Managing budgets and financial plans as well as controlling expenditure is essential for improvement of hotel. My focus would be towards regular inspection of property and services. After analysing sales figures and devising marketing and revenue management strategies, I would promote and market the business. Appropriate planning of work schedules for individuals and teams of hotel employees is beneficial for smooth run of events and conferences. Data Collection Process:- For gathering data, I am going to make a questionnaire and a small group of hotel staffs of strength 2 or 3. They would tabulate the responses delivered by customers, hotel employees and management authority. In the interview process, the data should be collected. Opinions of interviewees are perceived in the Likart scale where qualitative data responses about possible decision taking about reformation of the hotel are labelled from 1 to 5. It is the first interview part. The second part of the questionnaire process, the aim is to gain data about the demographic background of the respondents. The questions regarding customer service could be the determining factors behind reformation of Protea Hotel. The questions should be close-ended as much as possible. What is your commitment level with the service of hotel? What is your career prospect with the hotel? What is your economic social status? Are you happy with hotel service? Is the service provided by Protea hotel affordable? Is the commitment fulfilled in the hotel service? Is the technical and machinery facility good at hotel? Assumed Hypothesis:- Some hypotheses are established and would be tested in the study. H0: There is an association between customer satisfaction level and customer loyalty (Nasution and Mavondo, 2008). H0: There is no positive relationship between number of hotel staffs and hotel service quality. H0: There is no significant decision between stakeholders intervention and legal procedures of maintaining a reputed hotel. H0: There is a significant relation between social status of the customers and frequency of their yearly accommodation in the hotel. H0: There is a positive association between energy consumption and machinery-technical management in the hotel? Data Analysis:- The present study is a descriptive study designed to test some working hypothesis. Therefore, for analysis, ANOVA, Post Hoc test, coefficient of correlation, two independent sample tests (t-test) and multiple regressions were applied to the respective objectives (Johns, Howcroft and Drake, 1997). Frequencies and percentages were used to display the distribution of responses delivered by interviewee. Responses for closed-ended questions were reported by frequency and percentage. We could show the descriptive statistics of research objectives. ANOVAs were applied to detect the relationships and significant differences within the sample study. Additionally, pair wise comparisons were performed. We applied SPSS and MS Excel for results in the form of tables and graphs. Advantages of the Method:- Total responses of 140 interviewees were collected among which we have taken into amount of 115 complete responses. The rate of survey is as per expected. Work experience was deemed crucial by all recruiters, especially when the closely aligned with the companys hotel management segment. The interview guide helps to establish a behavioural guideline to the respondents. Interview method involves appearance, attitude and personality to focus their responses. Lodging representatives in the areas of communications, customer service and general operations knowledge are totally revealed in the interview process (Hwang and Chang, 2003). The issues related to staffs dissatisfaction is related to low compensation, lack of promotion and poor work conditions. We can sort out the factors regarding dissatisfaction by face-to-face interview method. The conclusions extracted from collected data in interview-process support customers and entry-level employees, promoting a positive first impression a nd overall successful experience. Conclusion The present study is conducted to determine the work development of Protea hotel driven by managerial aspect. Perception of hotel industry influences its renowned tag. The staffs professional attachment with the customers approves the clean chit of bad service. Appropriateness, content validity and software clarity suggested the success pilot testing by sample survey techniques. The analysed data and tested hypotheses interpret the significant factors regarding improvement of hotel. As a general manager, I should focus on these facts and take necessary measures of reformation. The descriptive statistics of time series data of hotel booking and services as registered in previous managers management period would help to pick up the lack of services and eliminate them. The optimization of profit and hotel revenue would make my strategy and planning fruitful. References Chung, T., Law, R. (2003). Developing a performance indicator for hotel websites.International journal of hospitality management,22(1), 119-125. Gil, M. A., Jimnez, J. B., Lorente, J. C. (2001). An analysis of environmental management, organizational context and performance of Spanish hotels.Omega,29(6), 457-471. Hwang, S. N., Chang, T. Y. (2003). Using data envelopment analysis to measure hotel managerial efficiency change in Taiwan.Tourism management,24(4), 357-369. Jayawardena, C. (2000). International hotel manager.International Journal of Contemporary Hospitality Management,12(1), 67-70. Johns, N., Howcroft, B., Drake, L. (1997). The use of data envelopment analysis to monitor hotel productivity.Progress in tourism and hospitality research,3(2), 119-127. Murphy, J., Forrest, E. J., Wotring, C. E., Brymer, R. A. (1996). Hotel management and marketing on the Internet: An analysis of sites and features.Cornell Hotel and Restaurant Administration Quarterly,37(3), 70-82. Nasution, H. N., Mavondo, F. T. (2008). Customer value in the hotel industry: What managers believe they deliver and what customer experience.International Journal of Hospitality Management,27(2), 204-213. Worsfold, P. (1989). A personality profile of the hotel manager.International Journal of Hospitality Management,8(1), 51-62.

The Role of the Mirabal Sisters in the Attempts to Challenge the Patriarchy

Nowadays, it is not always possible to find a powerful book written by a modern writer who makes a decision to discuss the inequalities which bother people, human challenges, and inabilities to live in society with a strict political regime. However, the work by Julia Alvarez created in 1994 is one of the literary treasures that has to be considered by the reader as well as evaluated from a variety perspective.Advertising We will write a custom essay sample on The Role of the Mirabal Sisters in the Attempts to Challenge the Patriarchy specifically for you for only $16.05 $11/page Learn More While reading the book, a number of questions may appear in the reader’s mind, and one of the most captivating is all about the reasons of why young girls, the Mirabal sisters, decided to challenge the existing patriarchy at expense of their own freedoms, happiness, and lives. Alvarez’s In the Time of the Butterflies is considered to be a powerful educat ive novel about the events from the past which teach to become more confident in personal demands and desires; the image of the Mirabal sisters is characterized by the necessity to challenge the already set political regime and change the idea of the patriarchy in order to provide all citizens of the country, both women and men, with the equal rights and possibilities to organize their lives. Unfortunately, three of four sisters did not get the chance to enjoy the governmental improvements they strived for as they were terribly killed, and the story of the one survived sister Dede helps to understand true intentions which made the girls to challenge the regime. In the Time of the Butterflies is a novel those success is predetermined by several things: first, the story is based on true events which took place in the middle of the 20th century in the Dominican Republic; second, the story teaches people all the important human virtues which fulfill human lives; and, finally, the novel raises a variety of significant themes from gender roles to political strategies used to gain power. It is hard to discuss all the themes mentioned in the novel in one paper as each issue considered has its own impact on the reader as well as disclose a true nature of the character. There are many people involved in the story: the Mirabal sisters, Maria, Patria, and Minerva, the cruel dictator Rafael Trujillo, Enrique Mirabal, the father of the sisters, Dede, the second-oldest and the only surviving sister of the famous family, and others. The destiny of Dede seems to be forecasted by the father in the early ages. In the novel, Dede shares her story, experience, emotions, and lessons, and the key point of her life was the phrase said by her father: â€Å"Dede will bury us all in sink and pears† (Alvarez 307).Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Her father’s predict ion had a significant power and pain that tracks Dede the whole life. With the help of Dede’s perspective, the events described in the story become more or less clear and coherent as she provides the reader with a chance to see and understand why her sisters wanted to change their lives, the current political regime, and the attitude to the minorities. One of the central themes of the novel is gender roles and the inability to change something in order to follow personal dreams and principles (Reichardt 9). The Mirabal sisters faced a serious challenge in their lives at the very beginning: their desires to get education, to develop their skills, and choose appropriate careers were hard to achieve as even their father was dependent on the ideas of male domination and female belonging to domestic affairs. Though Alvarez’s characters â€Å"are neither real women of fact nor mythic women of popular legend†, they are still â€Å"true to the spirit of liberty† (Shuman 35). The girls find it obligatory to resist a real regime, a real system called â€Å"patriarchy† in order to prove their worth, dignity, and ability to control their own lives. Unfortunately, the world they have to live in is not ready to accept the changes and consider the opinions of each citizen; this is why girls’ steps to destroy the boundaries of traditional female behavior lead them to death. Women rights have been always under hot discussion in different counties; the author admits that women of Dominican Republic were ready to change their lives, still, she fails to underline that to be ready does not mean to succeed. The already established and working system cannot be removed, and even more, it has to survive because not all people are ready to understand the necessity of changes. In fact, patriarchy is the system that has its roots in the past and cannot be eradicated because of the activities of several groups of people.Advertising We will wr ite a custom essay sample on The Role of the Mirabal Sisters in the Attempts to Challenge the Patriarchy specifically for you for only $16.05 $11/page Learn More In spite of the fact that the results of rebellions and fights against the existing system were not that successful for the Mirabal sisters, their motives and ideas remain to be considerable for society. The success of the story is the explanation of why young girls found it necessary to destroy the rules and conditions they were obliged to live under. Patria, Minerva, and Maria could not accept their roles as traditional women any longer. The girls understood that they could not get what they want but had to agree that â€Å"just what we need, skirts in the law!† (Alvarez 10). As soon as they realized that nothing could be done, they decided to achieve another goal in their lives and make all women â€Å"come out of the dark ages† (Alvarez 51). Women had to follow their husbands in an y way; still, women should be also able to consider their own interests but not use the idea of traditional female behavior as the only excuse of their inaction. However, the example of Dede life shows that the decision to avoid protests and illegal activities may lead to the feeling of guilt that cannot be neglected or forgotten. The girls from the Mirabal family chose their own ways to their happiness and self-improvement. They could not imagine their lives under the pressure of dictator. They made an attempt to declare their rights and show other people how it is possible to follow own dreams and have at least an independent mind and spirit. In general, Alvarez’s novel is a powerful stimulus for the reader to evaluate his/her own place in the world. The peculiar feature of the story is that it does not have a pure positive or negative attitude to the revolution and people’s sacrifices. This work helps to understand that any person has the right of choice: it is poss ible to have a free and bright still not too long life or to be dependent on the conditions and circumstances and live long without considering personal ideas but follow the others. People are free to choose and be responsible for their activities, and this book teaches the reader how important personal opinion should be. Works Cited Alvarez, Julia. In the time of the butterflies. Chapel Hill: Algonquin Books of Chapel Hill, 1994.Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Reichardt, Mary, R. Catholic women writers: A bio-bibliographical sourcebook. Westport, CT: Greenwood Publishing Group, 2001. Shuman, R. Baird. Great American writers: Twentieth century. New York: Marshall Cavendish, 2002. This essay on The Role of the Mirabal Sisters in the Attempts to Challenge the Patriarchy was written and submitted by user Giana Logan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

buy custom George Bush and his influence on History essay

buy custom George Bush and his influence on History essay George W. Bush is widely remembered as the 43rd president of the United States having served for two terms from 2001-2009. Bush was born on 6th July in New Haven, Connecticut and lived an interesting life that characterized his journey to the most powerful office on the planet. He is also considered as lucky for the fact that his father George H Bush was the 41st president of the United States. Their terms at the helm were separated by the two terms served by Bill Clinton from 1994-2001. Bush graduated from Yale University back in 1968 and went ahead to serve in different capacities before he eventually became president (Ivins Lou, 2000). He served as a pilot in the Texas National Guard and later enrolled in the Harvard School of business where he attained his MBA. He is actually the only American President to ever get an MBA, especially from such a reputable institution. He also worked in the gas and oil industry until the year 1986 when he got interested in politics and settled on campaigning for his father. He successfully campaigned for his father in a process that ensured George Bush senior was elected as the American president. After this achievement, Bush went to Texas where he successfully vied for the governors post in 1994 and 1998. Perhaps as a result of successful stints in politics, Bush declared that he was more than ripe to go for presidency (Ivins Lou, 2000). The first indicator of a possibility in attaining the presidency was embodied in his triumph during the republican nominations in the year 2000. Bush then chose Dick Cheney as his running mate and they arguably won against Al Gore and Joseph Lieberman, who represented the democrats. Everybody now remembers the election as one that was closely contested with controversial sideshows that characterized the scene. The outcome of the general election and that of the popular votes were totally different but nevertheless, Bush was announced as the elections winner. The electoral vote favored Bus h with a total of 271 against 267 for Al gore. He repeated the same feat four years down the line in the same controversial manner. One remarkable observation about Bush was the fact that his popularity was always on the decline given several contributing factors (Sufry Serf, 2003). The Iraqi War, the handling of the Katrina Disaster and the economic recession of 2008, were the main factors leading to popularity decline. Bush is also remembered for a closely knit family that consists of a wife and twin daughters. He got married to Laura Welch in 1977 after courting for a period of about three months. Together, they have twin daughters, Jenna and Barbara who were born in 1981. Jenna and Barbara both graduated in 2004, in the University of Texas and Yale respectively. Bush is also remembered for his participation in the organization of Texas Rangers professional baseball team. His participation served as a probable indicator of his worth in regard to issues of management and leadersh ip. The most outstanding incident during his tenure was perhaps the September 11 bombings of the twin towers in 2001. Osama bin Laden and his terror outfit the al-Qaeda, claimed responsibility for the bombing. Bush then declared war on terrorism and most of his policies were extremely controversial and subsequently caused more harm than good (Bush Bill, 2004). The whole situation was overshadowed by the Iraqi war, the war in Afghanistan against the Taliban, and the mistreating of prisoners in Guantanamo Bay and Abu Ghraib. In association with his closest ally and friend, Bush and Tony Blair, launched several attacks against Saddam Husseins government. Iraq was greatly suspected of having weapons of mass destruction in its possession. This led to Saddams ousting but the weapons were never found. A closer look at the prospects and policies designed by Bush indicates that he probably had the right intentions at the beginning but most of his designs were eventually hit by uncertainties . America certainly stands out as the most wealthy and influential country in the world in regard to very many aspects. It is regarded as the watchdog and caretaker of other nations, especially in the developing world. Due to these and many other positions, the country is therefore considered as a world superpower. From this angle we therefore conclude that being able to hold the highest office in terms of power and control, Bush made his first mark as an important figure in the society (Ivins Lou, 2000). He will thus be remembered for the fact that he ascended to the presidency at the beginning of the 21st century (Bush Bill, 2004). While in office, it is evident that Bush did implement or show the intention of achieving certain things that would transform the lives of Americans in many ways. The policies and issues he raised specifically touched on both positive and negative dimensions but were still significant. One of the factors that contribute to his acknowledgement is the mann er in which certain policies were affected. For instance, Bush was on the frontline in rooting for the acceptance of millions of illegal immigrants into the country. Traditions and constitutional approaches in the US have always been strict and previous leaders were particularly careful in tackling issues. Bushs character thus qualifies as daring in this case and he shall always be remembered for these feats. He argued that the law was not precisely clear on the issue of immigrants and reasonable measures ought to have been taken to save the lives of millions of people (Sufri Serf, 2003). He did not support amnesty for this group of people, but he acknowledged that America heavily relied on their services. The country witnessed the highest number of illegal entries in its history during Bushs first term in office. The issues culminated in the immigrant reform act that took effect in the year 2007 having been written by senators from both sides of the government. The aim was to impr ove the services of the National Guard at the Mexican border and to also provide avenue that would justify and authenticate the entry of immigrants into the country. Serious reforms were targeted including the revamping of the green card but the presidents intentions were however rubbished by the senate vote. He was again relentless and went for reforms that did not require serious executive considerations in the law. Another landmark activity that was emphasized during the Bush administration, was the attention accorded to educational matters and the general welfare of children. Bush clearly saw the need for balancing the educational abilities of those students perceived to be bright, and that of students believed to be somehow disadvantaged in certain ways. The initiative was dubbed No Child Left Behind and it generally received considerable support from both parties in government at the time. Apart from reducing the gap between the poor and rich students through the spectrum of p erformance, the bill targeted the empowerment of parents from poor backgrounds. The bill also recognized the need for additional funding especially for children in the disadvantaged category. The bill was eventually signed into law in the year 2002 despite heated debates and emerging controversies (Bush Bill, 2004). Bush also used his second term in office to bring the biggest reforms to the health care sector. His stipulations ensured that the welfare of a greater part of the population was given due consideration. The Medicare bill composed of measures that would facilitate easier acquisition of prescription drugs by the most vulnerable in the society. Older people and the children were generally targeted in this proposal. When the September 11 attacks took place in 2001, Bush had just occupied office for a few months. Obvious implications suggest that he was supposed to deal with the situation in the capacity of a president (Bush Bill, 2004). Thousands of Americans lost their lives and the consequences of terror were evidently looming in the entire nation. The terrorists had successfully instilled fear in the masses and the people were yearning for a considerable course of action. He was the first president to ever declare a massive war on terror in many years. Together with his closest ally the British Prime minister, Tony Blair, Bush declared a war on terror and immediately swung into action. He began by targeting several countries in the Middle East that were thought to be supportive of terrorists (Sufry Serf, 2003). Afghanistan and Iraq emerged as the major casualties of the Bush crusade against terror. He received significant support in the initial stages of his moves from Americans and the whole world in general. However, the same course of action was responsible for his decline in popularity after many people realized that his invasions were not justified. His plans were definitely ill-advised or they included making wrong choices with the right intention. The global war on terror nevertheless made its mark but eventually failed to materialize into tangible effects. For instance, he could not prove that Iraq actually had weapons of mass destruction after a long stint of invasions that resulted in several deaths in the country. Collin Luther Powell was born in 1937 in New York City and remains an influential figure in the US, in the field of politics and also as a writer (Oren, 2002). He served in different capacities in the US before finally being appointed as the secretary of state by President Bush. Among the positions he served in, was the prestigious military leadership that basically catapulted his recognition on the political scene. He achieved his MBA at the University of Washington after a previous stint of attaining education in public schools at primary levels. He is also remembered as being the one of the few black leaders who had an outstanding say in the Bush Administration. He is a firm leader who is always guided by principle and does not believe in pleasing people at the expense of public matters (Oren, 2002). His good reputation in politics and the military were however stained by his involvement in the Iraqi war. He supported Bushs war in Iraq but has since regretted his involvement since the war turned out to be worthless. As a matter of fact, he was very close to President Bush and took part in the passing of several policies. He is also regarded as a household name in the US just like his former boss. George Victor Voinovich was born in 1936 and served in different capacities before eventually serving as the senator for Ohio. He is currently retired and leaves behind a legacy that is worth the attention. He was born and bred in Cleveland where he also began his education. His father was a Serbian while his mother came from Slovenia. He obtained his Law degree at the University of Ohio and went on to become the mayor of Cleveland from 1981 to 1989. He is known for his strict opposition for certain policies that were put forward by President Bush. This is despite the fact that they all belonged to the Republican Party. Bush was actually born in Connecticut but his parents moved him to Texas at a very tender age. It is therefore appropriate to identify him with the background that is Texas since it then became his home for most of his life. Texas was first founded by Spanish missionaries in the 16th century under unclear social circumstances. Hostile natives and some form of isolation resulted in under population until the revolutionary war broke out. It was previously owned by the Mexican government but a series of wars and revolutions ensured that the US took it away from the Mexicans. By the time Americans took the state from Mexicans in1845, population had undergone significant explosion. The state consists of vast fertile lands in the densely populated regions of the coastal plains, and also mountains in the northwest. The fertility of the entire region is generally favorable for farming and ranching activities. As a matter of fact, this region is known to harbor very rich individuals who own t he ranches and big farms in the country state. The econoomy of the state is basically supported by farming and ranching activities. It is also evident that array of weather pattern do appear in Texas with the driest region being Trans-Pecos. Different precipitation levels in the regions soils also serve to ensure that the area gets a variety of vegetation. Basically, farming activities take place in fertile conditions. Bush operated in a historical setting of a place that is believed to be the land of opportunities. The US is the biggest country in the world in terms of economic, social, and other ventures, and other countries look up to it for inspiration. The country commands a big influence in world politics and offers financial assistance to other countries owing to its position in world economics. Americans also expect a whole lot of accountability from their leaders in order to ensure that their country is not led astray. Figure 1. A photo of former US president George W. Bush Bush had a great influence in the 20th century in terms of political matters and other related fields. He therefore remains popular amongst the masses in America and also in other parts of the world for the same reason. However, as stated earlier his presidency began on a high note and ended on a low note. The trend is certainly common with many leaders and influential figures in modern societies and this case was not an exception. The economic situation in the United States was brighter in the beginning but after only seven years as president, many aspects had undergone deterioration and destruction. The US had staged a worthy fight to become a world economic superpower by the end of the 20th century by toppling Britain from the position. But by the time the 21st century began, the Bush administration had probably messed up the whole situation. The country had engaged in the most expensive war with Iraq and everything was seemingly in shambles. The banking industry became exploitati ve and the president only sat and watched. The banks not only participated in predatory tactics of lending but they also included deceitful practices that left everybody in danger. The banks basically preyed on Americans but the president did not take make any effort to salvage the American people. The resultant issue was the loss of homes, and other properties or the threat of being victimized by such dimensions. The war also drove up the general cost of living in the US due to expensive nature and significant allotment of funds. The military was heavily funded at the expense of education, health care, social welfare and environmental concerns (Sufry Serf, 2003). Bush was fighting for a good cause in terms of eliminating weapons of mass destruction and stamping out terrorism by all means possible. He will be remembered for that fact and his desire to ensure that the world remained a safe place to stay for every American and nonAmerican. He chose to engage in a just war with the support of other countries. However, this war had negative implications on economical and social aspects of the US, and it serves as the focal point in unraveling major sources of concern in the whole situation. The costs of gas and food were on the rise at a tremendous speed and the Bush administration also had to increase many fees in the country to facilitate the war. Effects of the war and the evident economic downfall all had effects on the welfare of farmers, home builders, and industries. There was a mortgage crisis that reigned in the entire nation in the name of a shattered economy, illegal lending practices, and the Iraqi war. During the mortgage crisis, many American citizens lost their jobs. As a result unemployment rates were at a high and this served as a key indicator of an economic crisis. There were possible beneficiaries of the situation who threatened to rise in terms of the economy, like China, but the American situation was generally controlled. Social aspects in the country were also subject to some upheavals especially after the September 11 bombings in 2001. Fear loomed over the country and it took such a long time for things to go back to normal. Bush responded in the best way possible by putting in place laws that would salvage the situation. In this case, the department of homeland security was founded and reforms were also enforced on the bill of rights. He clearly had an intention of helping out the situation for the sake of all Americans. I believe that George W. Bush actually made a mark in world politics and his contribution should be recognized even though scrutiny is welcome. He rose to the highest occupation as a result of his deep ambitions and a visionary approach (Mitchell, 2000). This fact is supported by considering that he only took a short time to ascend to that position unlike other Presidents who take a longer route. He reached his zenith at a young age considering the fact that his term and that of his father were separated by President Clintons two terms (Bush Bill, 2004). In other words he became president a few years after his father. People might argue that his fathers influence had some role in his achievement but evident facts suggest otherwise. Bush employed uncanny tactics and experience gained from campaigning for his father in ensuring that he ascended to the helm. His achievements were however short lived and this gives me reason to believe that Bush never invested his intellectual ability in running the government. He was only driven by passion and belief but never had, or ignored the implications of intellectual ability. As a result he made many unwarranted choices that drove the country into the dangers of collapsing. The Iraqi war and the handling of terror suspects at Guantanamo Bay brought some great deal of bad blood for America in other countries. America was also driven into the biggest economic crisis since the great depression and this can be attributed to lack of intellectual ability that eventually led to the grave mismanagement of a nation. Buy custom George Bush and his influence on History essay

10 TED Talks to inspire teachers

10 TED Talks to inspire teachers Summer is on the way out, and the school year is underway. Everything is shiny and new. But if you’ve taught before, you know it’s not long until the gleam wears off and the grind of the school year sets in. These 10 Ted Talks from teachers who are changing the world around them will inspire you long after September has passed. Watch when you’re feeling burned out, and know that you, too, have a personal hand in molding the lives of the kids you see every day.1. Rita F. Pierson: â€Å"Every Kid Needs a Champion†Pierson has been a teacher for the past 40 years. Her bottom line: you have to connect with your students on a human, personal level. Her response to a colleague who said he wasn’t paid to like the kids? The kids can tell.2. Linda Cliatt-Wayman: â€Å"How to Fix a Broken School†Her answer to this question? â€Å"Lead fearlessly, love hard.† This principal of a once-failing North Philadelphia school has a lot to say about the com plexities of running â€Å"low performing and persistently dangerous† schools and how a true love of the students is the only foundation for any change.3. Sakena Yacoobi: â€Å"How I stopped the Taliban from shutting down my school†The Taliban shut down every girls’ school in Afghanistan. Yacoobi set up new ones- secret schools to educate thousands of girls and boys. This inspirational talk shows just what a teacher is capable of in the face of terrifying obstacles.4. Nadia Lopez: â€Å"Why open a school? To close a prison.†Lopez is the founder of Mott Hall Bridges Academy in Brownsville, Brooklyn- one of the most violent and underserved neighborhoods of New York City. Here, she talks about finding out what each child is capable of and how they can plan for a bright future.5. Christopher Emdin: â€Å"Teach teachers how to create magic†Emdin’s focus is making learning come alive. Whatever gets a kid interested and engaged allows you to teach- anything from rap songs to barbershop banter to church sermons. He’s also the founder of Science Genius B.A.T.T.L.E.S. with GZA of the Wu-Tang Clan.6. Ramsey Musallam: â€Å"3 rules to spark learning†Musallam was jarred awake after 10 years of what he calls â€Å"pseudo teaching† by surgery and the surgeon who saved his life. Here, he talks about the three principles he used to turn his classroom around.7. Fawn Qiu: â€Å"Easy DIY projects for kid engineers†Trying to figure out how to get kids into STEM? Qiu’s practical advice gives great ideas to teachers hoping to find low-cost, innovative ideas for projects for students of all levels to get them excited by STEM fields.8. Reshma Saujani: â€Å"Teach girls bravery, not perfection†Girls are often socialized to be perfect- and not just that, but to meet impossible standards of perfection. If they feel they can’t live up to these impossible ideals, they’ll often give up. Saujani wants to teach girls to respond to challenges with bravery and confidence.9. Eduardo Briceà ±o: â€Å"How to get better at the things you care about†No matter how much you want to be good at something, there will always come a time when your work will stagnate, no matter how persistently you’re working. These times require a bit of extra determination. Briceà ±o also offers up a strategy- alternating between learning and performance modes- to keep things fresh and forward moving.10. Stephen Ritz: â€Å"A teacher growing green in the South Bronx†A tree grows in the Bronx? Ritz focuses on urban landscaping and agricultural projects that help his students learn new skills effortlessly while improving an underserved community’s access to nutritious food. He’ll help you learn how to think outside the box. Prepare to be inspired.

The Future of Nursing in an Evolving Health Care System Essay - 1

The Future of Nursing in an Evolving Health Care System - Essay Example Nurses are effective in pushing for these agendas because they are in a position to focus on the background of a patient. Nurses can offer recommendations that are evidence based to their patients. These recommendations motivate individuals to adjust their lifestyle and behavior changes to avoid getting sick. Nurses are also trained in behavioral and clinical sciences which means that they are capable of providing support self-care and self-management training (Olshansky, 2009). For the healthcare reform to shift focus to prevention and wellness, nurses need to teach the public on simple and low-cost strategies that can assist them in preventing diseases. Some of these strategies include engaging in physical activity, practicing deep breathing and laughing and also practicing meditation. These techniques are simple and lead towards behavioral change. The health reform centers on creating a patient-centered structure. This structure will foster personal health and self-care in patients. The reform will also engage the support of health workers such as nurses to ensure that the entire community to be served inputs by following the strategies laid out to them by the health workers (Mitchell,